Mar 10, 2021
Dr. Jill Bueddefeld joins me on the podcast to talk about her
research in Collaboration with the Toronto Zoo to study how
visitors at the Zoo receive, and act on, conservation messaging to
help protect the planet’s animals. Major issues that are raised,
such as the 6th Mass Extinction, are often met by the public with
overwhelming feelings as the issue seems too big to tackle as an
individual; however, conservation messages that provide the public
with specific calls to action to help save an iconic animal can
provide more realistic goals.
Your Toronto Zoo aims to continually improve its conservation methods by studying messages that have will inspire their visitors to implement those calls to action.
Jill describes the study’s methods and ways in which they will devise the conservation messages.